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Sony Music Signs Partnership With Lionel Messi For New Animated Series


Lionel Messi

Sony Music Entertainment’s premium content division has partnered with Leo Messi Management SL to develop a new original series, according to a press release.

The announcement comes after Messi — who has so far won seven Ballon d’Or awards — led Argentina to a World Cup win over France in December. Currently in development, the series will portray Messi as “a child who confronts obstacles while traveling throughout a video game” and will feature original music by Sony Music artists and composers. The new series will be available in English, Spanish and other languages.

“Since I was a kid, I’ve always loved animated series and my kids are big fans of animated characters,” the Argentine soccer star said in a statement. “Being able to participate in an animation project makes me happy, because it fulfills one of my dreams! I would like to thank Sony Music for joining this project and we hope that everyone will like the result, especially the girls and the boys.”

“It is a privilege for Sony Music to collaborate with Lionel Messi on this project to showcase the power and lessons of sports in partnership with the greatest football player of all time and one of the greatest athletes in history,” added Fernando Cabral, executive vice president, business development, Latin-Iberia regional, Sony Music Entertainment. “We look forward to bringing this heartwarming and humbling series to screens for audiences of all ages around the world.”

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