Flutterwave, Audiomack Partner to Expand Access, Monetization for African Artists The limitless music streaming and discovery platform Audiomack and Africa’s largest fintech unicorn, Flutterwave, have announced a strategic partnership to help African artists reach global audiences and monetize their works.
Audiomack is able to charge its customers and artists for premium music experiences and unlock new features thanks to this partnership.
Audiomack is now the preferred platform for artists, tastemakers, labels, and fans who want to discover and share music from a variety of African cultures. It is present in almost all 54 African countries.
Audiomack has been committed to supporting the African music scene since its inception in 2012, opening a Lagos office in 2021, and expanding its reach to key African markets like Kenya, Tanzania, Uganda, and South Africa.
The partnership with Flutterwave provides Audiomack users with payment processing capabilities that are both simple and secure as the company moves into its next phase of expansion throughout Africa.
As a result of this partnership, Audiomack will be able to provide a wider range of African users with the platform’s native payment options, including mobile money, local cards, and bank transfers.
Additionally, the partnership gives African artists more control over their monetization options. Audiomack will give African musicians more opportunities to monetize their work by utilizing Flutterwave’s expertise in secure and dependable payment processing.
This includes giving fans who want to directly support their favorite artists’ easy ways to pay.
Flutterwave’s founder and CEO, Olugbenga GB Agboola, made the following statement regarding the announcement: We are thrilled to work with Audiomack and support the expansion of Africa’s music industry.
We will make use of our technology to increase the number of Audiomack users across Africa and provide African artists with more opportunities for monetization.
Audiomack’s commitment to promoting African music and giving artists a place to show off their skills is perfect for Flutterwave’s goal of making payments easier and helping the continent’s economy grow.
This partnership is a significant step toward achieving these common objectives.
Dave Macli, Co-Founder and CEO of Audiomack responded to the news, ” We are pleased to collaborate with Flutterwave to improve Audiomack for African users.
We are able to bring Audiomack to even more Africans thanks to this partnership, which also gives African artists the tools they need to thrive and effectively monetize their art.
The partnership between Flutterwave and Audiomack is a significant turning point for the African music industry, further accelerating its development and broadening its global reach.
African artists will have more opportunities for financial success and artistic recognition, and Audiomack users in Africa can anticipate improved user experience and enhanced access to Audiomack’s extensive music library.